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Growth strategy for DTC and CPG brands, grounded in real operating experience.

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About

I’m Honza Tuhacek, a growth strategist with hands-on experience building, operating, and growing e-commerce businesses across DTC and CPG.

My background includes building, operating, and exiting e-commerce businesses, launching a DTC startup into a new market, and advising brands on growth, messaging, customer experience, and conversion. That experience shaped how I think about growth: not as theory, but as something built through clear decisions, strong execution, and a better customer experience.

Today, I’m most interested in applying that experience where I can help drive growth and bring practical, operator-minded judgment from the inside.

I’m known for clear thinking, practical judgment, and a hands-on approach to improving performance.

Let’s talk

Where I Add Value

What do you do?

I work across growth, messaging, customer experience, and conversion for DTC and CPG brands, with a background that spans both strategy and execution.

Where do you add the most value?

I add the most value where growth needs clearer direction, better judgment, and stronger alignment between brand, customer experience, and performance.

What kinds of work are you strongest in?

I’m strongest in work that connects strategy to execution, especially across messaging, customer journey, website experience, conversion, and broader growth direction.

How do you work?

I’m thoughtful, direct, and hands-on. I do my best work in situations that call for strong judgment, real accountability, and practical execution.

FAQ

What kinds of businesses have you worked with?

My background is rooted in DTC, CPG, and e-commerce, with experience across founder-led businesses, consumer brands, and growth-focused environments.

Are you more strategic or hands-on?

Both. I think strategically, but my background is shaped by actually building, operating, and growing businesses.

What kinds of problems are you best at solving?

I’m strongest when a business needs more clarity, better prioritization, and stronger alignment between brand, customer experience, and performance.

What makes your background different?

I’ve worked from the inside, not just from the sidelines. My background includes building, operating, and exiting e-commerce businesses, which gives me an operator’s perspective on growth.

What kind of roles does your background fit?

My background fits best in roles that sit at the intersection of growth, e-commerce, customer experience, and execution.

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Thank you!

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